Grinding Gears Franchise
In my Fundamentals of Visual Design class (Fall 2022), I was given the opportunity to create logos, ad sets, graphics, and a website for various companies. I, however, wanted to develop a company I had come up with for my first assignment in that class. This company was a steampunk inspired coffee shop in the middle of an urban area called Grinding Gears Coffee.
Logo
The name of the company is a play on words of the statement “grinding my gears” with the action of grinding coffee beans.
The logo has a 18th century styled font that carries a technological element along with it.
Ad Set
Website
This website was the culmination of the brand I had built out over the course of the semester. I was able to use the idea, the logos, the color palettes to make the brand come to life. Take a look at the website pictures below.
